We're excited to unveil our first 20 moments, showcasing the vibrant activations, unique experiences, and unforgettable moments leading up to and during IFA.
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#01
We are excited to launch the IFA Kick-Off. Over two days at Bikini Berlin, the focus is on exhibitors and partners as they present their innovations to the press and selected influencers through inspiring keynotes and offer insights into the latest industry trends. We will hear from the likes of Samsung, BSH, ElectroLux, Miele, Dolby, Jura, Liebherr, and Teufel at this invite-only event. -
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#19
The Opening Gala promises to be our most VIP experience yet: a glittering evening attended by the German Chancellor, celebrities and industry titans. The red carpet will be rolled out and we can't wait to raise our glasses to celebrate 100 years of IFA. After a wonderful dinner and inspiring speeches, guests will enjoy a VIP experience at The Sommergarten with Bryan Adams. It'll be a night to remember! -
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#05
IFA Next is home to some of the world's most exciting start-ups and corporate innovation labs. In partnership with Factory Berlin, we'll be hosting pitch battles as we seek to discover the next big product, solution or service that will change the way that we live, work or play! -
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#07
The Content Creator Hub is a brand new feature at IFA 2024. Located in the heart of the Photo, Video and Content Creation Zone, it will play host to masterclasses, workshops, photo opps and product demos. IFA-registered Influencers can also hang out at the 'Inner Circle' to create and edit content in a casual, well-equipped space. For social, tech and lifestyle enthusiasts the Content Creators Hub is the ultimate hotspot at IFA. Celebrity meet & greets incoming... -
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#4
Together with SEEK, the leading platform for contemporary fashion and lifestyle, we are hosting an exclusive launch party for our merchandise on 2 July. -
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#03
IFA will be launching its very own range of exclusive merchandise on 2 July at Berlin Fashion Week! To celebrate our rebrand there will be competitions, giveaways and parties where you can get your hands on exclusive pieces in the lead up and during IFA. -
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#11
In 1930, the great Albert Einstein opened IFA with an iconic speech celebrating the radio as the product of the divine curiosity and playful instinct of researchers who not only invented it, but brought this new form of communication to the people. In 2024, to celebrate 100 years of curious tech-lovers, and our new vision of Innovation for All, we are bringing him back to life with AR which is sure to ignite inspiration across all generations. -
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#10
At IFA, we believe birthdays deserve to be celebrated in style. So, in honour of our 100th anniversary, we launched a complete rebrand together with powerhouse Highsnobiety. Taking inspiration from the first colour TV, our new palette is bold, vibrant and modern, while our logo - designed by the great Helmut Lortz- has been simplified to offer greater recognition and flexibility. Starting with the website and extending to all kinds of merch, expect to be wow´d by our fresh new look. -
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#15
Rockstar icon Bryan Adams will kick off the Sommergarten festival with an unforgettable set of chart-topping hits (Summer of '69, anyone?!). Join us for an epic night under the evening sky at this historic venue. Get your Ticket)
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#17
Quite literally a hot topic, Sustainability is the undercurrent of every conversation around innovatation , impact and longevity. The German daily newspaper Der Tagesspiegel will host a profound panel discussion where experts, economists and thought-leaders will explore its present and its future. -
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#6
Mark A. Barrocas is the CEO of SharkNinja and a member of the company's board of directors. During his tenure, Mark has focused on leading SharkNinja‘s rapid product innovation, international expansion and continuous development of consumer insights and agile operations. Under Mark’s leadership, SharkNinja‘s business has expanded to 9 countries and 25 offices around the world. Join his keynote on Friday afternoon at IFA. -
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#2
IFA is inviting one of the hottest fashion and music labels to host their own festival. Although the line-up will remain a secret until the show, this one-day festival is going to be an absolute sensation. Get your Ticket -
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#9
IFA is living and breathing with the Retail community in 2024. So far we've been at the EK Live Spring Fair, the KOOP Fair and the HEPT Roadshow with other upcoming events with EP, Telering and our presense at the Euronics Summer Convention (15-17 June). We are delighted to be hosting MediaSaturn and Telering conferences at IFA and watch this space for news of our Retailer Party in Berlin after hours! -
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#16
To celebrate our 100th birthday, we're curating our very own 100-year exhibition! Six artists will create exclusive pieces that represent the core focus of IFA over the years from Home Appliances to Home Entertainment and throughout Audio, Photo, Video, Content Creation. To celebrate our wonderful partners and exhibitors we will also showcase some of the most iconic and much loved products from throughout the ages.
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#12
Dr. Carsten Wildberger - CEO of MediaMarktSaturn and CECONOMY AG since August 2021. He holds a doctorate in physics and, as a partner at the Boston Consulting Group, has advised companies in various industries on strategy and digitization topics. Dr. Wildberger has held international leadership positions at T-Mobile, Vodafone and Telstra. See his keynote on Friday morning. -
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#18
To experience the transformative power of sound, we are building a performance stage in the beautiful Rotunda between the exhibition halls and the Sommergarten. In partnership with iconic berlin institutions, we will showcase how the best talent is using the latest audio technology through interactive DJ workshops, electrifying performances and exclusive networking opportunities. Watch this space for our artist line-up. -
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#14
AI is undoubtedly the most promising and unpredictable topic in technology today. The Handelsblatt AI Summit will bring together experts, thought leaders and pioneers to discuss the huge opportunities, risks and overall impact on a global scale. -
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#08
For their first summer concert after an eight year break, Faithless returns to center stage, joined by Incognito, Stero MC’s, and Kosheen with a lineup of hits to make you dance into the night. Get your Ticket -
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#20
This year, we are excited to announce Korea as our official Global Innovations Country Partner at IFA Next with collaborations throughout the summer leading up to and on-site at IFA. With press activations across Asia, including Japan, Taiwan and Korea, we are looking forward to strenghtening IFA's borderless commitment to amplifiying the impact of the greatest tech innovations worldwide. -
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#13
IFA is honoured to welcome German Chancellor Olaf Scholz to the Opening Gala and a guided tour of the exhibition. As a leading platform for innovation and technology, IFA offers Chancellor Scholz a unique opportunity to engage with industry leaders and explore cutting-edge advances. This visit underlines the importance of technological progress in shaping Germany's future.