With 100Moments, our goal is to highlight the ‘must see’ activations, experiences and moments that are taking place in the lead up to and during IFA. To celebrate 100 years of IFA we’ll be making a big splash across our marketing channels and in the press and we invite our exhibitors, sponsors and partners to join the fun!
Over the summer there will be press days, media and launch parties, gallery installations, street art and community events across Berlin – from East to West – engaging the city's remarkable history and diversity. During the event we have brand NEW features and experiences that bring technology to life with DJ and HipHop masterclasses, photography and content creator workshops , Gaming and eSports competitions and some very exciting celebrity / influencer meet and greets. Watch this space…