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A new survey published by IFA organiser gfu has found consumers are willing to spend up to 50% – or up to €150 more – on sustainable white and brown goods if they will save them energy, and money, in
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An exclusive Interview with Yannick Fierling, CEO of Europe at Haier Europe Despite navigating many crises, household appliance giant Haier Europe has been able to consistently grow over the past few
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The General Manager of Europe at Tineco provided key details about the company’s upcoming products and the revolutionary technology” behind them. At Tineco, Marco Getz is the General Manager of operat
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Marco Getz, General Manager of Europe at Tineco, presented his company’s latest products and their forward-thinking features at the IFA 2022 Innovations Media Briefing. Every year Tineco produces 12 m
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Dr Helmut Spoo is an environmental consultant who has been at the forefront of innovative concepts for decades. He sat down with us at the International Media Briefing to detail new ways that business
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BSH began its briefing with an impressive presentation of its latest innovation that will be exclusively showcased at IFA, the new brand “Solitaire the Waterbase”. Oliver Kraemer, Senior Industrial D
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In a comprehensive online press conference, German premium wellness brand Beurer has announced a number of new products across a broad section of sub-categories. On 13 July, Managing Director Sebastia
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Michael Mehnert, Managing Director of Household Appliances at Siemens, was showcasing the newest innovations of the company’s home appliances at this year’s IMB. Since rebranding, the company appears
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Robert Eysoldt, Creative Consultant and Concept Developer at XPRO Berlin, gave interesting insights on the concept behind XPRO Berlin. XPRO Berlin is an interdisciplinary innovation hub, developing hy
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