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Under our holistic wellbeing concept—our vision for the well-being of people, society, and nature—Panasonic made a significant impact at IFA 2023 with a consistently reduced ecological footprint. Our comprehensive product portfolio in HUB27 inspired trade visitors, the media, and influencers. We view this year's trade fair as a great success and eagerly anticipate the IFA 100th anniversary in 2024.Philipp MaurerCountry Manager DACH Panasonic
Don't just take our word for it - hear directly from IFA exhibitors.
What they say about IFA
This year, we proudly celebrate IFA100 - our 100th anniversary, embracing our new slogan "innovation for all." Watch our testimonial video to hear from our exhibitors and attendees why IFA is the ultimate destination for innovation, cutting-edge technology and trends. Get inspired and be part of the future!
The Fitness & Digital Health Zone at IFA is one of the fastest growing zones at the show with 16,820 attendees listing this as a top interest area. More than 30% of attendees visited this area back in 2023.
Brands like Fitbit, Garmin, Amazfit, Therabody, and Smart Medical Device have previously exhibited at IFA, and you can expect even more this year.